BuzzEdison
0%

management

The company is busy, but it is not moving

This article explores the difference between being busy and making progress. It highlights how modern workplace cultures often mistake constant motion, such as endless meetings, instant messaging, and administrative friction, for productivity

byEdison Ade · August 29, 2026 · 6 min read

The company is busy, but it is not moving

Look at your team's shared calendar. It is probably a solid wall of colour from 9 AM to 5 PM. Everyone is exhausted by Thursday. The messaging channels are firing off notifications every ten seconds. People are working late. They are logging on during the weekends just to clear their inboxes.

But step back and ask a simple question. What actually happened this month?

Usually, the answer is uncomfortably quiet. The company is incredibly busy. It is just not moving.

We confuse motion with progress. It is a very easy trap to fall into because motion feels productive. Typing furious replies to an email chain feels like work. Sitting in a room for two hours debating a minor feature feels like collaboration. But motion is just burning energy. Progress is actually getting closer to a destination.

Think about a rocking chair. It gives you something to do. You can rock in it all day long and sweat through your shirt. You still haven't left the front porch.

A lot of modern work is just corporate rocking chairs. We have built entire ecosystems of tasks that exist solely to keep us occupied. Status meetings are the worst offenders. You get ten smart people in a room. Someone spends twenty minutes reading a document that everyone could have read themselves. People nod. A few people ask questions just to prove they are paying attention. An hour evaporates. The company is slightly older, but it has not moved forward.

Our digital tools make this worse. We installed instant messaging to speed things up. Instead, it created an expectation of instant availability. Now, an engineer is trying to write complex code while a little red dot demands their attention every three minutes. They stop thinking. They answer a quick question about a totally different project. They go back to the code. It takes them twenty minutes to find their place again. They spent their whole day reacting. They never got the chance to build.

Then there is the approval process. A simple decision needs sign-off from three different departments. Legal needs to look at it. Marketing needs to align. Operations needs to assess the risk. Getting that alignment takes three weeks of back-and-forth messaging. The person pushing the project feels like they are moving mountains. They are sending emails, scheduling check-ins, and creating presentation decks to persuade everyone. They are working very hard.

But all that effort is just internal friction. The customer doesn't see it. The product doesn't improve. The company just spent thousands of dollars in payroll hours trying to decide if they should change the color of a button.


Why does this happen? Usually, it is because we measure the wrong things.

When you can't measure actual impact, you measure activity. It is hard to quantify a brilliant idea that saves the company a million dollars. It is very easy to count how many tickets a developer closed. It is easy to see who is online at 8 PM. It is easy to look at a calendar and say, "Wow, Sarah is booked solid, she must be essential."

Activity becomes the proxy for value. People adapt to that reality quickly. If the company rewards busyness, people will make sure they are always visibly busy. They tie their professional worth to how overwhelmed they appear. Saying "I am so swamped" becomes a badge of honor. It signals importance.

They will create work for themselves and, by extension, for everyone else around them. This creates a culture of defensive working. You send an email covering your tracks. You CC five other people just in case. Now those five people have to read your email. They have to decide if they need to reply. They might forward it to someone else. You just turned a simple thought into a minor administrative crisis for half a dozen people.

The cost of this is  just wasted time. We burn out.

People do not burn out from hard work but from futile work. Digging a ditch is exhausting. But at the end of the day, you can turn around and see a ditch. You know what you accomplished. Sitting in front of a screen for nine hours dealing with office politics, endless alignment meetings, and inbox triage leaves you drained. You have nothing to show for it. That destroys morale faster than anything else.

Getting out of this cycle requires a radical shift in how we think about daily tasks. It requires subtraction.

We rarely try to solve problems by removing things. Human nature leans toward adding. If communication is bad, we add another weekly sync. If quality is dropping, we add another layer of management review. We keep adding weight to the cart and wonder why the horse is slowing down.


What if we just took things away?


Cancel the recurring meetings that don't have a specific agenda. Just hit delete. See if anything breaks. Most of the time, nobody will even complain. They will just enjoy the sudden hour of quiet time.

Stop requiring consensus for reversible decisions. Let one person make a call and take ownership. If they are wrong, fix it later. It is almost always faster to fix a small mistake than to spend a month trying to prevent it through endless deliberation. We treat every decision like it is permanent. Most of them are easily undone.

Focus on output, not input. It does not matter if a task took two hours or two weeks. It matters if it solved the problem. When leaders stop praising people for working late and start praising them for finishing things efficiently, the culture changes.

Think about the best days you have at work. They are usually the days when a meeting gets canceled. You suddenly have three uninterrupted hours. You sit down. You focus on one difficult problem. You actually solve it. You log off feeling energized. You didn't do a hundred things. You did one thing that mattered.

Companies need to protect that kind of time. They need to treat focus as a scarce resource. Right now, any random person can look at your calendar and claim thirty minutes of your life just by sending an invite. That is absurd. We guard our company bank accounts with strict security. We track every dollar. But we let anyone spend our time.

Start treating busyness as a red flag. If an entire team is overwhelmed but key projects are delayed, they are stuck in the mud. The engine is redlining. The tires are spinning. The car is staying exactly where it is.

We need to stop rewarding the noise. Get rid of the performative tasks. Turn off the notifications for a few hours. Ask yourself what actually needs to exist today that didn't exist yesterday. Do that one thing. Leave the rest of the noise behind. Real momentum is usually pretty quiet. It doesn't look like a frantic blur. It looks like steady, deliberate walking.

Let's stop trying to look like we are running a marathon on a treadmill. Let's step off and start walking somewhere real.


What is the first internal process or meeting at your company that you would eliminate today if you had the authority?


Edison Ade

Written by Edison Ade

I help founders build companies that can think, sell and move without waiting on them.

About Edison

One idea every Thursday.

Master the System: weekly insights on strategy, systems and growth.

Comments