Insights & Analysis

Your presence alone should make them take notice—not because you’re loud or brash, but because you stand for something.

We are wired to crave experiences. Think about your own life. What truly brings you joy? It's likely the memories you create, the adventures you embark on, the connections you forge—the experiences you collect along the way. Brands that understand this tap into a powerful force.

Myths are fundamentally maps that help people discover meaning and purpose. They convey profound ideas about human nature, the conflict between good and evil, the quest for identity, and the cycle of life, death, and rebirth through symbolism, archetypes, and narrative.

Graham thinks that there are two distinct ways to run a company: founder mode and manager mode. He suggests that Silicon Valley has long assumed that scaling a startup necessitates a switch to manager mode.