Insights & Analysis

The Subtraction Equation

Escape the cult of "more." Discover how subtraction—less stress, less urgency, less attachment—leads to true wealth and a better life.

The best marketing strategy is to care.

Most businesses think marketing is about flashy ads, perfect pitches, and catchy slogans. But real marketing isn’t about how clever your campaign is or how big your budget can go. It’s simpler than that. It’s about showing you care.

Rethinking Leadership for a World Gone Weird. Why AI Shouldn't Outsmart Your Humanity

Leadership today is unrecognizable from what it was a decade ago. As the world continuously continuously evolves, so too does the way we lead

You're Always Selling Something

If you ignore sales and distribution, you’re setting yourself up for failure. Look at the graveyard of startups and failed projects.

Be Impossible to Ignore

Your presence alone should make them take notice—not because you’re loud or brash, but because you stand for something.

Latest Insights

The Death of Traditional Marketing? Why Experience is the Only Brand Metric That Matters Now

We are wired to crave experiences. Think about your own life. What truly brings you joy? It's likely the memories you create, the adventures you embark on, the connections you forge—the experiences you collect along the way. Brands that understand this tap into a powerful force.

Why studying myth, not math can make you wiser

Myths are fundamentally maps that help people discover meaning and purpose. They convey profound ideas about human nature, the conflict between good and evil, the quest for identity, and the cycle of life, death, and rebirth through symbolism, archetypes, and narrative.